What is Search Engine Optimization? (SEO)

What is Search Engine Optimization? (SEO)

SEO is the abbreviation of the initials of Search Engine Optimization. SEO is the name given to the optimization processes required for search engines to perceive your website in the most accurate way and display the content on the internet pages to the users correctly in organic search results.

SEO, in short and clear definition, is the work done to increase your website’s organic results in search engines like Google and thus increase the user traffic to your site.

Why is SEO important?

A site that has no visitors has no value for Google, this value increases with the increase in your visitor traffic. But the quality of this user traffic is also very important. With SEO, you can get “organic traffic” from the results of search engines.

What is organic traffic?

Organic traffic is when users discover your site as a result of searches on search engines like Google and click to visit your page. The reason why it is called organic traffic is that it is different from the traffic from social media or the traffic you earn by advertising;

Organic traffic is free, natural and valuable.

How to measure website traffic?

You can track information such as where the users coming to the website come from, how much traffic is and how long the visitors who visit the site stay on the page using external tools.

Google Analytics is the most widely used analytical tool worldwide, allowing you to keep track of many statistics on the site, including website traffic.

How is SEO done? How to promote your site in search results?

The first thing to know about SEO is that optimization is a never-ending process. In order to get the best results in the organic results of the search engines, you need to make improvements on your website with the changing algorithms and keep your ranking or continue to increase it by outcompeting your competitors.

If SEO work is not carried out on a regular basis, a decline in search results after a certain period of time is inevitable.

Every update made should be followed and always worked with the most up-to-date methods.

SEO is like a tree with hundreds of roots. There are many different methods and approaches. While some data is basically common, SEO work for each site may vary.

There are basically two categories of SEO:

  • On-Page optimization
  • Off-page optimization

What is On-Page Optimization?

On-page optimization covers the optimization processes to improve web pages. There are many different things to do in the optimization section of the site, but basically the process to start is to adjust how your content will be displayed in search results. The title and description of a page or post in search results affect the number of traffic to your site.

However, it is very important that every content on your site is authentic and prepared in a way that Google will love. Unique titles and descriptions should be made for each page. There are many optimization processes such as meta tags, visual optimizations, optimization of CSS and javascript files, reducing the number of queries and making the page load fast.

What is Off-Page Optimization?

Off-Page SEO work covers many different processes such as earning backlinks, blocking harmful links, social media advertising and sending mass e-mails and SMS.

On-Page SEO optimization ensures the solid foundation of your web page. Without this, off-page SEO optimization alone isn’t enough to improve the standing of your website in search results.

How can I grow my business with SEO?

Working with a professional team on SEO will be the best decision to increase your website’s organic search results, show your content to the right users, increase the traffic to your website and grow your business.

If you are ready to grow your business, you can take a look at our SEO Consultancy service and take the first step for your business.

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